May 14, 2007
Canadian Premier Life Insurance Company and TPG TeleManagement, Inc. Presenting at Canadian Marketing Association National Convention May 14

Baltimore, MD – May 14, 2007 – Canadian Premier Life Insurance Company and TPG TeleManagement, Inc. are scheduled to present at the Canadian Marketing Association National Convention in Ottawa, Ontario on May 14.

The presentation will take both a broad and detailed look at the challenges and opportunities US telemarketers face with a National Do Not Call Registry in an effort to provide valuable insights to Canadian direct marketers facing similar legislation.

“Our US experience shows that telemarketing continues to work,” said Tim Rainville, Vice President, Canadian Premier Life Insurance Company. “While there are major challenges with a Do Not Call Registry, direct marketers can maintain positive growth trends by proactively identifying potential impacts and preparing thoroughly.”

The presenters will discuss the US experience, provide detailed information on the practical implications of a Do Not Call List, assist in preparing for a Canadian implementation and offer alternative methods to mitigate the impacts.

“I am grateful for the invitation by Canadian Premier Life to speak about life lessons of the DNC regulation and associated consequences for the teleservice channel,” says TPG’s CEO Lisa DeFalco. “I am eager to discuss the channel experience to help Canadian users proactively address consumer concern, especially involving existing business relationships. I look forward to sharing both the clarity gained via regulation hindsight and potential future channel opportunities.”

To learn more about the Do Not Call List, join Rainville and DeFalco at band number 2 concurrent session “Do Not Call Registry: Is it one of the 4 Horsemen of the Apocalypse for Direct Marketing?” May 14, 3 p.m. EST during the Canadian Marketing Association National Convention

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